Partner with
First Phil Whisky
2025 IWSC GLOBAL Spirits Communicator Finalist
"One of the leading voices in whisky communication... a perfect example of the multi-platform storyteller today's media landscape demands."
- IWSC Judges
Why first phil?
170K
Annual Hours
Watchtime
63K
YouTube
subscribers
2M+
Annual Views
8:42
Average
Watch Time
I help brands speak to whisky fans with trust, entertainment, and craftsmanship.
Every video, tasting, and collaboration is designed to educate and inspire, not interrupt.
Premium attention
You're not buying ad space. You're borrowing trust I've spent years building.
My key audience are educated, high-income professionals, that buy craft goods, travel, collect, and share.
31% watch on TV means higher brand recall than standard YouTube or other social platforms.
8:42 average watch time view means they're leaning in, not scrolling.
Evergreen performance
My content lives for months via search and browse. Your investment compounds.
Media Kit available upon request.
89%
Male
79%
Age 25-55
Brands I’ve Worked With
How We Work Together
From content integration to distillery documentaries to corporate education.
First Phil solves different problems for different partners.
CONTENT SPONSORSHIP
Authentic integration across YouTube, Instagram, TikTok, from dedicated brand films to YouTube sponosred segments in flagship videos.
Media Kit and prices available upon request.
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Product-specific videos
Educational series
Social media packages
Retail support materials
CORPORATE TASTINGS
Premium whisky education for corporate clients. People fly across New Zealand to attend. Team building, client entertainment, staff training.
Find out more here
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Customised experiences
Educational presentations
Tasting kits and materials
National availability
PRESENTER / CAMPAIGN WORK
Off-channel brand work. Like when I Partnered with Liquorland, one of New Zealand's largest and most trusted liquor store chains, to present their 'World of Whisky' campaign, showcasing a curated selection of whiskies.
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Product-specific videos
Educational series
Social media packages
Retail support materials
SPEAKING & EVENTS
IWSC Global Spirits Communicator Award finalist available for festivals, panels, keynotes, and product launches worldwide.
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Conference keynotes
Panel discussions
Festival presentations
Media appearances
DISTILLERY VIDEO PRODUCTION
Cinema-quality storytelling for distilleries. Full production from concept to delivery. Heritage films, process docs, master distiller interviews.
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Product-specific videos
Educational series
Social media packages
Retail support materials
CONSULTING
Content strategy, community building, education program development. Background in advertising means we understand what actually works.
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Content strategy
Staff education programs
Social media guidance
Educational material creation