Why New Zealand and Australian Whisky Are Making Waves Globally
New Zealand and Australia are emerging as key players in the global whisky scene, with distilleries like Cardrona and Starward leading the charge. In this post, we explore how these regions are redefining whisky through innovation, local ingredients, and bold experimentation. From red wine barrel aging to small-batch craftsmanship, these distilleries are breaking stereotypes and appealing to a new generation of whisky lovers. Discover how they’re shaping the future of whisky and why they deserve a spot on your radar.
How Whisky Brands Can Connect with Millennial and Gen Z Consumers
As whisky evolves, so do its drinkers. Millennials and Gen Z are reshaping the whisky landscape, craving authenticity and transparency over marketing fluff. They care about the details—unchillfiltered, cask types, and how the stills impact flavour—not slogans about the "finest casks." Whisky brands that embrace this shift, like Arran, are thriving by offering real information and engaging through modern channels like video and influencers. The days of whisky being an old man's drink are over—it's time for brands to connect with a diverse, global audience that values substance over style.
How to Host a Whisky Tasting 101
Imagine gathering your friends, pouring a dram of rich, smoky whisky, and guiding them through a tasting experience that lingers long after the final sip. That’s what whisky tasting is about—not just the liquid, but the stories, the senses, and the shared discovery. Over the years, hosting tastings across New Zealand for beginners and seasoned enthusiasts alike, I’ve learned that creating an inviting atmosphere makes all the difference.
It starts with a thoughtfully chosen selection of whiskies—something approachable for newcomers, something bold for the adventurous, and a few surprises that keep the palate guessing. The glassware matters, too—a proper Glencairn glass can transform how the whisky reveals itself. But the real magic? It happens in the conversation. I’ve had someone describe a whisky as “like a campfire on the beach,” and suddenly everyone starts to pick up the same smoky notes.
Ready to try your hand at hosting? Whether it’s a casual night with friends or a corporate event, creating an experience that connects people with whisky is easier than you think. The whisky is just the beginning—the memories you create are the real takeaway.
Best Whisky Youtubers 2024
Best Whisky YouTubers 2024! Looking to expand your whisky knowledge? Video is the way to go, and YouTube is the best platform for it. In this guide, I've gathered the 10 Most Influential Whisky YouTube Channels of 2023, including some of the Best YouTube Whisky Reviewers Ever and the Preferred YouTube Channels for Whiskey according to Reddit and the r/Scotch and Bourbon community. These are the top Whisky YouTuber Channels in 2024 that you must subscribe to for expert insights, reviews, and engaging content. Dive in and start watching today!
Navigating the Whisky Burn: A Beginner's Guide to Enjoying Whisky
Navigating the Whisky Burn: A Beginner's Guide to Enjoying Whisky
The Ultimate Whisky Gift Guide for Christmas 2023
Discover the ultimate Whisky Gift Guide for Christmas 2023. Whether buying for a novice or a seasoned aficionado, our curated list offers top picks from Glenkinchie to Tamdhu. Dive in to find the perfect bottle, tasting sets, and even whisky-themed gifts for this festive season.
The Best Whiskey Glass for Every Occasion: A Comprehensive Guide
The type of glass you use to drink whiskey can make a big difference. Learn about the different types of whiskey glasses and how to choose the right one for your needs.
what are the 5 regions of scotch?
This blog post provides a comprehensive guide to the five main whisky regions of Scotland: Highlands, Speyside, Lowlands, Campbeltown, and Islay. We'll explore the signature characteristics of each region, as well as recommend some of the best whisky brands from each region.
Single Malt Whisky: Everything You Need to Know
Balvenie 12 DoubleWood is a great example of a single malt whisky. It is made from 100% malted barley and aged in oak casks for at least three years.
