Infographic titled 'Flavour Tree' featuring whisky flavor categories such as Fruit & Floral, Rich & Spiced, and Peat & Smoke with subcategories like Tropical, Dark, and Smoke. Includes a whisky glass illustration at the base.

© 2024–2025 Phillip Gow.

The Whisky Flavour Tree is an original design created by Phillip Gow, published under the First Phil Whisky brand. This work is protected under international copyright law, including the Copyright Act 1994 (New Zealand), the Berne Convention, and U.S. Copyright Law (17 U.S.C. § 101 et seq).

This design, including but not limited to its structure, layout, terminology, category system, and visual presentation, is the exclusive intellectual property of Phillip Gow. Any unauthorised reproduction, distribution, digital resale, or use of this material — in whole or in part — is strictly prohibited and may result in legal action.

Copyright registration filed with the U.S. Copyright Office.

All rights reserved. For licensing or commercial enquiries, contact: [email protected]

Struggling to Describe What You Taste in Whisky?

Most whisky guides are designed for experts. They’re packed with technical terms and vague descriptions that leave you feeling more lost than informed. But whisky tasting doesn’t have to be complicated.

The First Phil Whisky Flavour Tree: A Clear, Flowchart-Style Guide

  • Not Just Another Chart/Wheel: Instead of a crowded, overwhelming flavour wheel or chart, this poster is a flowchart, a simple, step-by-step path that guides you through whisky’s main flavours.

  • Start Broad, Then Discover: The idea is to begin with broad categories, then follow the flowchart to uncover the specific notes in your glass.

    • Rich & Spiced: Dried fruits, caramel, spices (Sherry-cask style).

    • Fruit & Floral: Apple, vanilla, honey (Ex-bourbon style).

    • Peaty & Smoky: Campfire smoke, seaweed, earthy notes (Islay-style).

    • Wood & Grain: Toasted nuts, oak (Bourbon-style).

    • Heavy Funk: Umami, sulphur, farmyard (Campbeltown-style).

Why I Made This

I’m Phil, a whisky creator who’s tasted and talked about hundreds of drams with whisky lovers around the world. I made this because traditional whisky wheels are built for experts, not for people who actually want to enjoy their whisky.

Designed for Real Whisky Lovers

  • A Clear Flowchart: Makes tasting easy without the jargon.

  • Premium Paper Options: Semi-glossy for vibrant colours, matte A1 for a refined look.

  • Sustainable Choice: FSC-certified paper, eco-friendly.

  • Perfect for Your Space: A1 and A2 sizes, ideal for a home bar or lounge.

Stop Feeling Lost When Describing Whisky

You shouldn’t need a diploma to understand what’s in your glass. Whether you’re a curious beginner or a seasoned enthusiast, this poster helps you taste with confidence.

What Real Drinkers Say

  • Customer review with 5 stars praising a poster for its design and usability, written by "Trevor" on January 16, 2025.

  • User review with a five-star rating and text "Great product, nice and clear printing. Can't wait to get it framed." Dated January 7, 2025.

  • Screenshot of a five-star review for an art print by Phil, written on December 28, 2024. The text praises the blending of art and "tasting tree." Includes a profile picture.

  • Screenshot of a 5-star product review by Armin on December 15, 2024, praising color quality, readability, paper weight, and expressing satisfaction with the purchase.

Bar interior with a 'Flavour Tree' poster on the wall, showcasing whisky tasting notes, alongside a small table with a candle, plants, and a counter with stools.
Person wearing glasses holding a glass of whiskey in front of a backlit liquor shelf.
Abstract infographic with swirling lines labeled 'Fruit & Floral,' 'Citrus,' 'Floral,' and partial 'Peat & Smoke.'
Close-up of a label with the words 'Rich & Spiced' and decorative red lines.
Interior of a room with a gray cushioned chair, wall-mounted lamp, potted plants, and a "Flavour Tree" poster on a light gray wall.
Graphic of a whisky glass with text 'How To Taste Whisky'
Modern interior with a wall-mounted flavor chart, white console, vase with orchids, stacked books, and yellow table lamp.
Interior of a whiskey lounge with wooden shelves displaying bottles, a central flavor wheel poster, leather armchairs, and a table with two glasses of whiskey.
Flavour tree diagram poster on a wall, categorizing whisky flavors including rich & spiced, fruit & floral, peat & smoke, wood & grain, and heavy funk. The diagram branches into specific notes like dried fruits, citrus, baking, and umami. Surrounded
Person holding a framed "Flavour Tree" poster with different whiskey flavor profiles, surrounded by bottles on a shelf in the background.