Kia ora! I’m Phil Gow, a whisky enthusiast, educator, and digital content creator based in the beautiful coastal town of Ōhope, New Zealand.

I’m the creator and host of one of the largest and most engaged Single Malt whisky-centric YouTube channels in the world, with over 50k subscribers who join me on a journey to explore, understand, and enjoy the complex world of whisky. My passion lies in making whisky accessible to everyone, whether you’re just starting out or are a seasoned connoisseur. I break down the barriers and demystify the complexities of whisky through visually engaging, educational content that resonates with a global audience.

My unique focus on visual and video-based spirits communication sets me apart from traditional whisky communicators. With over a decade of experience in video editing and motion graphic design, working with brands like Red Bull, BMW, and Coca-Cola, I’ve developed a fresh and innovative approach to storytelling. My content blends professional expertise with personal passion, creating a space where whisky knowledge is shared and enjoyed by all.

As a Kiwi, I bring a unique perspective to the world of whisky, highlighting the richness and diversity of global whisky traditions, especially those from regions often overlooked in the whisky narrative. My work isn’t just about whisky—it’s about building a community. I’ve created one of the most vibrant and engaged whisky communities online, where enthusiasts from all walks of life connect, learn, and share their love of whisky.

Beyond my YouTube channel, I’m actively involved in the whisky world through live tastings, consulting for distilleries, and creating bespoke content that elevates brands in the market. I’ve partnered with major international brands, and my platform is seen as a trusted space where high-quality content meets authenticity and passion.

In addition to my digital content, I run a thriving online shop offering branded merchandise that resonates with my audience. My blog complements my video content, enhancing SEO and ensuring that whisky lovers can easily discover the information they’re looking for.

At 33, I’m part of a new generation of whisky enthusiasts who value quality over quantity and authenticity over hype. My goal is to continue innovating in how we communicate about whisky, bringing new voices and perspectives into the conversation while making this wonderful world accessible to all.

Ngā mihi nui, and welcome to my corner of the whisky world!