Sponsorship & Partnerships

At First Phil Whisky, we go beyond traditional influencer marketing

—creating genuine, high-quality whisky content that connects with passionate whisky lovers.

With one of the most engaged whisky communities online, our reach rivals traditional media and established whisky writers, making us a powerful platform for brands looking to engage whisky enthusiasts in an authentic and impactful way.

Man holding a wallet, whiskey bottles on shelf, promotional text for discount at ridge.com/firstphil.
Tiege Hanley AM/PM Eye Cream for Men bottle held by hand, with "Uncomplicated Skin Care for Men" text and logo visible.
Brown leather wallet with black elastic band and card visible, held by a hand.

Why Partner With First Phil Whisky?

Audience Reach:

First Phil Whisky is one of the most influential voices in the whisky niche today. With over 15 million views across all platforms, our channel not only surpasses traditional media outlets but also brings a fresh and dynamic approach to whisky communication.

  • 50,000+ subscribers on YouTube

  • 11,000+ followers on Instagram

  • 6,000+ followers on TikTok

Engagement:

Our content goes beyond numbers, creating deep and meaningful connections with our audience. Videos like 'Scotch Whisky Regions,' which has garnered over 400k views, continue to draw viewers long after their release, providing sustained visibility for partnered brands.

  • Top-ranked videos for essential whisky-related searches

  • A vibrant and interactive community across all platforms

This high level of engagement means your brand isn’t just seen; it’s embraced by an audience that values genuine, well-crafted content.

Experience:

With over a decade of experience in advertising and TV commercial production for global brands like Red Bull, BMW, and Coca-Cola, Phil Gow offers sponsorships that deliver TV-level quality at a fraction of the cost. Unlike most channels, Phil combines his marketing expertise with targeted reach, ensuring that sponsored content is not only engaging but also strategically crafted to resonate with viewers.

  • TV-level production quality at affordable prices

  • Strategic, research-backed content creation

  • Targeted reach within a passionate whisky community

Partnering with First Phil Whisky gives your brand the advantage of professional-grade advertising with the authenticity and engagement of a trusted whisky communicator.

For detailed analytics, audience demographics, or tailored partnership opportunities, please reach out. We're eager to provide specifics that align with your brand's objectives.

Brands We've Worked With

Bold white text "RIDGE" on black background
Skillshare logo with white text on a dark background and green dots.
Zbiotics logo, black text on white background
Atlas Coffee Club logo with white text on a black background.
Minimalist black and white illustration of the Eiffel Tower on a circular base.
Into the AM logo featuring stylized interlocking letters "I," "T," and "A" above the text "INTO THE AM."
Logo of Tiege Hanley with black background and green border
Shaker & Spoon logo with a cocktail shaker and spoon illustration in orange.

DISTILLERY COLLABORATIONS

Our collaborations extend to distilleries, amplifying their stories and products.

A notable partnership includes our work with Waiheke Whisky in the video box.

Discover the depth of this collaboration and more about our distillery engagements on our Events & Collaborations page.