What is the Whisky Flavour Tree?

The Whisky Flavour Tree Poster is a flowchart-style guide that helps you decode whisky flavours in minutes – not hours.

Forget confusing wheels or science-heavy charts. This poster simplifies tasting into 3 core categories most whiskies fit into:

  1. Rich & Spiced (think sherry casks: dried fruit, cinnamon).

  2. Fruit & Floral (ex-bourbon casks: apples, honey).

  3. Peaty & Smoky (Islay-style: campfire, seaweed).

Plus two bonus branches for adventurous sippers: Wood & Grain (often bourbons: nutty, cereal notes) and Heavy Funk (think Campbeltown: farmy, umami flavours).

Why I Created This

As a whisky lover (with over 300 bottles at home) and a creative– not a scientist – I wanted a tool that works for real people.

Traditional tasting guides overwhelmed me with terms like “ethyl vanillin” or “petrichor.” So I designed the Flavour Tree to:

  • Start broad (no PhD required).

  • Let you explore specific flavours only if you want to.

  • Look gorgeous framed in your home bar.

What Makes It Different?

Flowchart Design: Follow intuitive branches like a choose-your-own-adventure.
No Chemistry Degree Needed: Made for casual drinkers, not lab technicians.
Universal: Works for Scotch, bourbon, Japanese whisky – even rum or mezcal!
Sustainable: Printed on FSC-certified paper with a semi-gloss finish.

Where to Buy

Ready to turn sips into “Aha!” moments?

Available in A1 (bold) and A2 (compact) sizes. Frames not included.

What Real Drinkers Say